Trend Agency Move is found by Renske Mennen (1993), who grew up in a small village in the south of the Netherlands. She studied International Lifestyle Studies at Fontys Academy For Creative Industries in Tilburg, where she graduated as a trendwatcher and concept developer. During her studies she lived in Cape Town – South Africa –to research the connection between someone’s identity and the way of communication that on an unconscious level. Immediately afterwards she started doing the minor study Writing and Editing in Amsterdam, where she discovered her love and strength for writing. Soon she was a blogger for LINDA.meiden (Dutch Magazine), and wrote a part of the book Dit Zouden Alle Vrouwen Moeten Weten (in English: All Women Should Know About This) of Marleen Janssen. After graduating in 2015 she went to Australia to live for a while in Sydney and afterwards in Melbourne too, where she has been working on the start her own trend agency.

When she was back in the Netherlands in 2016 she moved to Utrecht. Analysing the industry of Fashion and Identity makes her conscious about the trends in today’s society.

MOVE is referring towards movements of time. Renske sees them, nails them and translates them for trend savvy companies and organisations. Spreading the inspiration is what drives her in life.