Maries Boetiek

Maries Boetiek is a clothing shop in the south of the Neterlands, Asten, which is all about personal connection and styling advice. They are open for everyone, and the vibe is very down to earth. Maries Boetiek represents fashion brands of the middle class, like Nikkie, SuperTrash, Penn & Ink N.Y., Kyra & Ko, Sylver, Alix the Label and Cambio.

I have done identity positioning for Maries Boetiek and I visualised the outcome online. Every touch point with Maries Boetiek is based on trend movements of the now. The identity is all about being personal, innovative, fashion-trends-savvy, and approachable. The website is designed by MOVE, and social media is set up too. For the fall/winter and spring/summer collection, MOVE has been responsible for the photoshoot, and during that period MOVE was responsible for the PR too.

Maries Boetiek Fall Winter 1617