Trends to Concepts | MultiVlaai

Writing a Trend Report and Designing a New Conceptual Idea

MultiVlaai is a Dutch food brand, which is all about spoiling yourself and celebrating every single moment. They produce pies in all different tastes, and sweetness is a key element in its DNA.

For MultiVlaai I designed a new conceptual idea, based on the latest trends in the leisure- and food-industry. I did in-depth-interviews with the middle class mentality group they wanted to connect with, I spotted trends and figured out what the DNA of MultiVlaai is all about. With these ‘ingredients’ I have designed a new conceptual idea which is made for their customers, completely trend-savvy, and suits the brand’s updated identity completely.

For more information about this collaboration please contact me.

DATEJune 2015
ROLETrendwatching, Concept Development