Apple just launched the official Instagram account @apple, where minimalism rules their bio. It says: “Welcome to @apple. Tag #ShotoniPhone to take part.” With these few words Apple invites self-thought photographers to share their photos with Apple. If you’re lucky, Apple will repost your perfect shot. There’s just one thing you need to do: take a picture with your iPhone, and add #ShotOniPhone.
Something Youngsters are seeking for
About 59% of Internet users between the ages of 18 and 29 are active on Instagram. The three words “to take part” are magical in their bio, because it fulfils a deep desire of the Youngsters: being a member of a group. It is all about the connectivity of a community of self-thought photographers. Everyone has at least the same phone, which makes it easy to take part, and is proud of the ‘magical’ quality such a camera can deliver. The Instagram-filter makes it look even more beautiful and professional. The ones with an outraging photograph get rewarded with a repost on the official Instagram of Apple. And like I said before: the Instagram page has already touched the 500K followers, so you won’t stay unnoticed…
Change in communication
Instagram counts 400 million daily active users. It means that we cannot deny that we adore visual communication. One of the first signs of the change from textual toward visual communication was the most used word according to the Global Language Monitor in 2014. It wasn’t a word. It was an emoji: the heart ❤️.
So here we are. It took three days to have about half a million followers which results in more than a million shares of photos with hashtag #ShotoniPhone”. Visual communication is easy to consume, because you don’t need to read the words. Reading costs time and time is very rare. At the same time a bunch of youngsters are spending their time on social media. Even though social media isn’t real life and these youngsters are still far apart, it gives a bonding. It is all about being connected, being social, being part of a group, and still being your unique self.
It means Apple understands us, the youngsters.
POSTS ON @APPLE
#ShotoniPhone by… – 1. Maurice H. @bloomandplume “If people like photos of flowers and people like photos of me, why not just put the two together?” – 2. RJ P. @rockadeezy “The landing is the hard part. If I really want to be horizontal I land on all fours. Like a cat. But if the ground’s too hot, or it’s hard terrain I’ll land on my feet.” – 3. Jeryl T. @j9ryl “Just because I’m colorblind doesn’t make photography a guessing game. There’s always a direction I want to go. A mood I want to create.” – 4. Britainy W. @lanadeathray “Owls are kinda like the ninjas of the bird world. Like, that mouse never saw it coming.” – 5. Koci H. @koci “I can walk outside, tap a piece of glass, and suddenly I’ve captured something. With another tap, I can share it with the entire world. If that’s not magic, I don’t know what is.”